How To Analyze Your Competitor’s Website | Step By Step Guide?

SEO is an effective approach to help your website reach many users or customers. However, a keyword or question searched on Google will bring up thousands of different results. This means your website will have to compete with thousands of other websites to make it to the top 10 to increase website traffic as well as conversion rates. So how to beat your competitors? Understanding the strengths and weaknesses of your competitors will help you have the right SEO strategy for your website.

Why Do We Need to Analyze Competitors’ Websites?

Know the strengths of your competitors’ websites so you can find ways to fix your website’s vulnerabilities, improving the metrics on 4 main aspects: traffic, keywords, content, and backlinks. In addition, when we identify the shortcomings of their website, we can take advantage and turn their weaknesses into our advantages. Thereby providing a better user experience and helping customers choose you over other competitors. These are the basic benefits of analyzing your competitor’s website.

● Increase organic traffic, improve the performance of your website

● Compare the advantages and disadvantages of competitor websites

● Improve your search engine ranking

● Find out where your competitors are advertising

● Improve social media strategy

Identify Your Competitor’s Websites

First of all, you have to know who your opponent is, and which website is the competitor of the same company’s industry. You can find competitors by using the Ahrefs tool. After entering your website domain on the search bar, click on Competing Domains in the optional list on the left of the screen.

Here you will see a list of your competitors at home and abroad. This data is inherently based on the target keyword number that the domains are towards. However, because Ahrefs is a waste tool, you can find the popular keywords of your website on Google Search and see the top 10 results appear. Here you can find the top competitors in the same keyword rankings. Choose 3-5 top competitors that you need to research and start the steps to analyze competitors as below.

Analyze On-Page SEO Techniques of Competitors

Check out the basic on-page SEO techniques of your competitor’s website’s meta description, meta title, image alt tag, internal link, external link, etc. You can use SEOQuake or Screaming Frog to identify the components. the upper part of a competitor’s website and look for the vulnerabilities and strengths of their website. Use SemRush or Ahrefs to compare basic parameters of competitor sites such as backlinks (do follow, no follow), traffic volume, and organic keywords. Use Similarweb to see where your competitors’ traffic is coming from (search engines Google, Bing, Youtube, … or social networks, or email).

Analyze Competitor’s Keywords Strategy

Based on the keyword strategies that your competitors are doing, you can know what keyword groups they are focusing on, and which keywords help them achieve a large amount of traffic. From there, you can choose to set up a set of keywords that match your company’s own marketing strategy and increase the rank of content on your website. In addition, do not miss the keywords that competitors do not have, this will be a fertile ground for you to exploit and develop content for your website.

Analyze How Your Competitor Build Links

Learn the number of backlinks and the opponent website’s Internal Link system to understand the quality of the websites they are ordering reputable backlinks. From there I can also search and build links with the website like that. If your website is weak, you can pay for links on quality sites to increase reliability. Because of the low cost, you can also search for backlinks on the site with lower DR & DA. In addition, the analysis involves learning the number of backlinks and blogs that the opponent is creating so you can balance the most suitable amount for your website. Focusing on boosting backlinks in a short time can be considered a spam act.

Determine What Products or Features Your Competitors Offer

Although you know that your opponent will have the same product as yours, not except when they focus on many different products instead of a single product. Or your opponent’s product or website has superior features that your website does not have. It is also an aspect you can exploit to improve and develop the user experience and diversify your company’s products. For example, if customers have other needs for the products and services they buy while you do not provide adequate, they will leave you and find another company where to fully meet their needs.